LinkedIn is an excellent tool for getting in touch with people you don’t know. You may want to contact these people to ask questions about their business, to ask for help, to collaborate on a project, or, the best reason, to offer your help.
I recently used LinkedIn to find people in the Rochester, Buffalo and Syracuse, NY area who may want to lead a workshop on social media at a summer conference I am helping plan.
The first thing I did was to send a notice to groups such as Digital Rochester and Social Media Club – Rochester, NY stating we were taking workshop proposals. In addition, I looked for individuals to contact with LinkedIn’s Advanced People Search.

As you can see from the screen shot above, I entered the keywords “social media” and the zip code for Rochester, NY. I also selected within 100 miles to find social media experts in Syracuse and Buffalo as well.
I was amazed at the number of professionals who work with social media. Many were in my 2nd or 3rd degree networks or were members of groups that I also belong to. The number of people who I could contact about submitting a workshop proposal dramatically increased.
Test drive LinkedIn’s Advanced search if you haven’t already. It’s a powerful tool that you will want to use. As a bonus, you can save your search and LinkedIn will email you any new results. With a free LinkedIn account you can save up to three searches.
Do you use Advanced People search? If so, how does it help you find people?